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Usalocator.org needs to review the security of your connection before proceeding. Survey respondents identified traffic and safety/crime as the two key challenges facing the study area. Construction and traffic were identified as respondents’ primary concerns in the study area.

Gensler, a global architecture firm based in Chicago, was selected by the City to lead the planning and market analysis of this plan. Gensler also analyzed the households in the study area, as well as the real estate mix. They found that residents in the study area spend the most on convenience, grocery, and health and wellness products, services, and experiences. View the survey results in the presentation shared at the Oct. 17 community meeting .
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On Thursday, Oct. 17, 2019, Gensler and the City of West Allis hosted the first of two community meetings intended to inform and involve residents in the Hwy 100 study. Attendees were able to share ideas with members of the planning team, and provided additional input on problem areas and potential opportunities. YP - The Real Yellow PagesSM - helps you find the right local businesses to meet your specific needs. Search results are sorted by a combination of factors to give you a set of choices in response to your search criteria. “Preferred” listings, or those with featured website buttons, indicate YP advertisers who directly provide information about their businesses to help consumers make more informed buying decisions.
These interviews revealed that mixed-use walkable destinations and entertainment and dining options might be attractive additions to the corridor. Interviewees made it clear that they did not want additional bike lanes, strip malls, or more big box stores in the area. They wanted Hwy 100 to become a destination - with appealing businesses, improved aesthetics, and more walkability. In 2019, The City of West Allis conducted a study of the Highway 100/South 108th St. corridor to evaluate the market feasibility of new businesses, and to create a long-term development strategy for the properties in this area. The study focused on the 3.25 mile stretch of Hwy 100 that falls within the city limits and the surrounding properties, extending from I-94 to the north, Morgan Street to the south, I-41 to the east, and S.
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Sign up to receive text or email alerts about the Hwy 100 Corridor study here. Respondents felt that the area from Lincoln to Greenfield presented the greatest potential for improving the desirability of the corridor, and most noted they visited the area for retail opportunities.
The study provided great insight and outlines the wealth of opportunity if a broad and progressive vision is applied to future planning for the overall corridor. The West Allis Highway 100 Corridor Plan provides a long term vision and redevelopment strategy to guide future development along one of the City’s most important commercial corridors. It is designed to improve the economic performance and identity of Highway 100, and is grounded in an extensive market analysis that identifies promising opportunities for growth and diversification. The Plan identifies select opportunity sites for redevelopment with the goal of creating a walkable mixed-use environment not typically found within the corridor today. It also includes recommendations for improving mobility in the corridor, and creating a sense of place through environmental art, lighting, and streetscape. Finally, it provides a series of implementation strategies including zoning code updates, funding strategies, and key action steps.
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YP advertisers receive higher placement in the default ordering of search results and may appear in sponsored listings on the top, side, or bottom of the search results page. On Wednesday, Nov. 13, 2019, Gensler consulting and City of West Allis held the second of two community meetings designed to inform and engage residents about the Hwy 100 study. Based on findings and feedback from earlier milestones in the study, Gensler presented a draft of a plan for redeveloping the Hwy 100 corridor. Gensler began this project by speaking with nearly 40 City of West Allis employees, officials, residents, and business owners in September 2019.
